The matte shades were lightly creamy to slightly stiffer to work with, and with the stiffer ones, I preferred using a brush to get the initial product out of the jar and then use a fingertip to furiously diffuse the product. The matte finish is most consistent in performance and tended to perform better than the shades with some level of shimmer. They have recently partnered with the Institute for In Vitro Sciences (IIVS) in an effort to eradicate the practice of animal testing.The formula is supposed to be "highly pigmented, long-wearing, blendable" and can be used as either an "eye primer" or as a "cream shadow." The brand says it's supposed to wear for "24 hours" without flaking or creasing. MAC products have never been tested on animals, and the company is actively working to eliminate animal testing in all cosmetic brands, ingredients and companies. The fund provides financial support to underserved populations and regions around the world, and to date has raised over $400 million solely from the sale of VIVA GLAM lipstick.
Then and now, 100 percent of the purchase price of VIVA GLAM lipstick (minus VAT when applicable) goes toward the MAC AIDS Fund. In 1994, RuPaul was the first face of MAC’s VIVA GLAM lipstick, a product that was created to raise money and awareness for the AIDS epidemic. Schedule an appointment for a makeup application or lesson customized just for you. MAC’s first ever makeup studio is now open in New York City. Consumers can also schedule 30, 60 or 90-minute makeup applications with their local MAC representative.
MAC honors individuality and uniqueness, and their makeup allows for dramatic application and creativity.Ĭonsumers who aren’t sure where to start with MAC’s line of products can schedule a free 10-minute overview with a MAC consultant to learn about their products. MAC’s bold colors allow men and women to make a statement with their makeup on the runway, on Halloween or in their everyday life. Their makeup is featured on stage at New York’s fashion week, and consumers can find MAC products at select high-end retailers. Known for their bright colors and bold makeup statements, MAC cosmetics is a prestige makeup brand with a heavy emphasis on the artistry behind makeup.
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